Back to launcher
A ASTRAMETRIC
The Graduation Story
ONE CUSTOMER · 25 YEARS · SIX TIERS

Beatrice started with a vegetable stall.
She finished on the Nairobi Securities Exchange.

She never switched ERP. She never lost a single customer record. Her business grew 13,000× — and Astrametric grew with her, surface by surface, tier by tier, on the same atomic ledger from day one.

25 yrs
on Astrametric
KES 600M+
cumulative LTV
0
migrations endured
1.4 B
data points preserved
B
Tier 0 · Sasa · years 0–2

Beatrice, vegetable seller — Mukuru kwa Njenga

25 years old · single mum of three · KES 1,500 stock float · WhatsApp + Tecno phone · 47 regular customers · 35% of sales on credit
Software cost KES 6,000 / yr

What Beatrice gets

  • Mkopo book in WhatsApp — never forgets a debt again
  • Daily 8pm summary in Swahili
  • Free Lipa Na M-Pesa till provisioned via Safaricom partnership
  • Smart restock recommendations based on her sales pattern
  • Chama + Tala loan tracker with reminders
  • 6-essentials interface across WhatsApp, USSD, lite Android

Annual revenue trajectory · years 0–2

~KES 920K annual revenue · KES 280K take-home

Data graduating from Sasa → Duka

47 regular customers with phone numbers and mkopo histories · 8,400 M-Pesa transactions · stock movement history · Tala / KCB Mtaani / chama membership · 2 years of cash-flow data that becomes her credit story.

B
Tier 1 · Duka · years 2–4

Beatrice's Kiosk — Kawangware fixed location

27 years old · 4×3m kiosk on Naivasha Road · 2 staff (Kelvin + cousin Esther) · 80 SKUs (vegetables + groceries + airtime) · Lipa Na M-Pesa till active
Software cost KES 12,000 / yr

What carried forward (zero migration)

  • All 47 customers + their full mkopo history
  • M-Pesa till history continues uninterrupted
  • Sasa stock entries seed the new SKU catalog
  • Chama + loan tracking continues

What's freshly unlocked at Duka

  • Mobile POS app with PIN switching for staff
  • 500-SKU catalog with margins owner-only
  • Supplier credit ledger
  • Daily / weekly P&L
  • Customer loyalty + WhatsApp marketing
KES 4M
annual revenue

Data graduating from Duka → Biashara

418 customers across 4 years · ~62,000 M-Pesa transactions · supplier ledger with 11 wholesalers · loyalty programme · Kelvin's PIN gets upgraded to a real employee account · single-entry summaries are auto-transcribed into seed double-entry journals.

B
Tier 2 · Biashara · years 4–7

Beatrice's Distribution — small wholesaler in Limuru

29 years old · 12 staff (incl. accountant Mwangi) · KRA-registered, VAT-registered, eTIMS live · 14 dukas she now supplies + counter sales · KES 5M KCB SME loan
Software cost KES 84,000 / yr

What carried forward

  • 4 years of customer + supplier history (now her B2B base)
  • All transactional data transcribed into proper double-entry GL
  • Mwangi (her accountant) gets free read-only access
  • M-Pesa till → upgraded to multi-channel reconciliation

What's freshly unlocked at Biashara

  • Real double-entry accounting · P&L · Balance Sheet
  • KRA eTIMS native real-time transmission
  • Real payroll: PAYE / SHIF / NSSF / Housing Levy
  • BOM & production scheduling
  • Driver tablets · counter tablets · 5 locations
  • AI Copilot Lite (100 NL queries / user / month)
KES 32M
annual revenue

Data graduating from Biashara → Professional

7 years of complete books · 3,200 customers · 184 suppliers · 12 staff records with full payroll history · 5 locations (now becoming branches) · KRA filings continuous since registration · BOM library · driver routes · AI Copilot conversation history.

B
Tier 3 · Professional · years 7–12

BMD — Beatrice Mwangi Distributors Ltd

32–37 years old · 80 staff · 12 branches across Nairobi + Central · regional FMCG distribution · CFO Peter Kamau hired · per-user pricing kicks in
Software cost KES 3.07M / yr

What carried forward

  • 7 years of complete double-entry books
  • All customers, suppliers, staff, contracts
  • KRA + statutory filings continuous since 2030
  • 5 Biashara locations become formal branches

What's freshly unlocked at Professional

  • Full HR (recruit · perform · train · org chart)
  • Multi-tier procurement workflows
  • Multi-warehouse · projects · helpdesk · contracts
  • Customer / Vendor portals · B2B Network
  • AI Copilot unlimited · BI with embedded warehouse
  • All Africa-edge modules (Tenders · ESG · Fraud · Adoption)
  • 2 of 8 Phase 3 extensions included
KES 280M
annual revenue

Data graduating from Professional → Enterprise

12 years of trading history · 80-staff HR records · 84,000 active SKUs · GL with KES 4.2B cumulative revenue · 12 branches becoming a multi-region operation · custom integrations to KCB SME & Equity Sasa banking APIs.

B
Tier 4 · Enterprise · years 12–18

BMD Group — regional FMCG distribution

37–43 years old · 400 staff across Kenya + Uganda + Tanzania · 32 branches + 4 warehouses · listed on the Growth Enterprise Market Segment (GEMS) of NSE · Beatrice as Group MD
Software cost KES 26.4M / yr

What carried forward

  • 18 years of operational continuity, zero migration
  • Custom integrations re-deployed in dedicated environment
  • Existing AI Copilot conversations + workflows preserved

What's freshly unlocked at Enterprise

  • Dedicated PostgreSQL instance · per-tenant feature flags
  • Multi-region active-passive replication (KE-1 + EA-1)
  • All 8 Phase 3 extensions (Manufacturing · POS · Field Service · LMS · …)
  • 24/7 phone + dedicated CSM
  • Custom integrations: T24 banking · Refinitiv · NSE GEMS reporting
  • 99.95% uptime SLA with finer-grained credits
KES 1.8B
annual revenue

Data graduating from Enterprise → Platinum

18 years on platform · KES 18B cumulative revenue · 400 employees with full payroll history · 32 branches across 3 countries · all custom integrations preserved · governance, risk & compliance trail anchored daily.

B
Tier 5 · Platinum · years 18–25+

BMD Group plc — NSE Main Market listing

43–50+ years old · 1,500 staff · main-board listed · regulated by CMA · pan-African footprint · sovereign data requirement · full BYOK encryption · blockchain-anchored audit
Software cost KES 171M / yr

What carried forward

  • 25 years of compounded data on the same atomic ledger
  • Every customer, supplier, staff record traceable to year 0
  • Beatrice's M-Pesa till from 2026 still findable in the audit chain

What's freshly unlocked at Platinum

  • Fully dedicated infrastructure (separate K8s + DB + cache + storage)
  • Bring-Your-Own-Key encryption (BMD-managed AWS KMS)
  • Daily Merkle root anchored to Bitcoin + Ethereum
  • Multi-region active-active with CRDT replication
  • 99.99% SLA with named penalties
  • Named engineer + 24/7 on-call
  • ISO 27001 + SOC 2 Type II reports passed annually
KES 12B
annual revenue
THE COMPETITIVE MOAT

This is what makes Astrametric structurally different.

Most ERPs would have forced Beatrice to switch products three or four times across her journey. Each switch costs months and millions. We never made her leave. The data she captured at her vegetable stall is still queryable from the audit chain on the day she rang the NSE bell.

Astrametric
0
KES 0 in migration cost
QuickBooks → Sage → Odoo → SAP
3
KES 28M+ migration cost
Excel → Sage → SAP S/4
2
KES 18M+ migration cost
Custom build → SAP B1 → S/4
2
KES 35M+ migration cost

Cumulative LTV to Astrametric across this 25-year journey: KES 600M+.
Switching cost in ERP is the most underrated moat in enterprise software. We make it irrelevant by being the only ERP that grows with the customer.

Back to all six tier prototypes